Social media is a valuable tool to help spread the word about your organization’s fundraising efforts and increase donations. That’s why the Givelify mobile giving app incorporates social sharing directly into the donation experience.
Here are a few tips to encourage donors to share on social media.
Donors use social media
Donors are most likely on social networking sites like Facebook, Instagram, and Twitter. You might be surprised by the size of their collective following.
When you encourage them to post about your cause, the message will instantly reach a much wider audience. Many of whom may hear about your organization for the first time.
You could gain new supporters simply by activating your current donor base on social media.
Social sharing through Givelify
Encourage donors to use Givelify’s built-in social sharing feature to help spread the word. Here’s how it works:
- After making a donation, donors will arrive at the receipt screen shown above.
- They can then select Share to choose the social media platform(s) on which to post.
- For Twitter and Instagram, a pre-set message will populate that includes a link to your nonprofit’s donation page. Donors can also customize the message before posting.
- For Facebook, a link to your nonprofit’s donation page will populate. If they’d like, donors can add a personalized message before posting.
Reward donors for sharing on social media
Take social sharing to the next level. Challenge donors to post about their donations to your cause on Facebook and Twitter. Then reward the person with the most social shares with a prize of your choosing.
Getting your donors involved in spreading your message is a quick, easy, and fun way to get the word out about the impactful work your nonprofit is doing and boost your fundraising potential.