Charitable donations just got a whole lot easier. Your donors can now support your mission via their smartphones with the free Givelify giving app.
As a new Givelify member, you may have questions about how to get the word out to your donors. Social media is a great place to start.
Nonprofit Donations Best Practices
Your donors know where to find you on Facebook, Twitter, Instagram and the like. Use the power of your always-on connection with them to let them know how they can help.
Based on some of the best practices we’ve seen from our member organizations and our own social media experience, here are some helpful resources and tips to fully activate your Givelify membership and engage with your donors.
We’ve created these social media posts to help you get started. Simply copy-and-paste these posts into Twitter, Facebook, Google+ and all your social media profiles, insert your organization’s name, and you’re off and running.
You can also use these ideas as jumping-off points to create your own social media content to drive nonprofit donations.
#GivingTuesday is coming up! Participate by donating to our campaign on the Givelify app.
#GivingTuesday is a a great way to show you care. Donate to [INSERT ORGANIZATION NAME HERE] on Tue. Dec. 2.
Allergic to pets? Help animals in a different way! Look up [INSERT ORGANIZATION NAME HERE] on Givelify and make a donation.
[INSERT ORGANIZATION NAME HERE] is packed with animals! Help us take care of them. Donate using the Givelify app.
[INSERT ORGANIZATION NAME HERE] shelter is more full than ever! Help us buy more food and supplies. Donate with Givelify.
Homeless and Family Resources
Our expenses go up during the cold winter months. Help [INSERT ORGANIZATION NAME HERE] make ends meet by making a Givelify donation.
Cold weather means colder nights. Help [INSERT ORGANIZATION NAME HERE] buy blankets for the homeless using Givelify.
For the Holidays
Looking for ways to give back during the holidays? Find [INSERT ORGANIZATION NAME HERE] on Givelify and donate today!
Love buying gifts for kids? Help us put smiles on kids’ faces by making a donation to [INSERT ORGANIZATION NAME HERE] on Givelify.
No cash for [INSERT ORGANIZATION NAME HERE]’s holiday donation bucket? No problem! You can donate using the Givelify app.
Tis the season of giving! Help[INSERT ORGANIZATION NAME HERE] give back by making a donation using Givelify.
- Add the usernames of those you mention (such as @Givelify) when posting to Twitter.
- Hashtags like #GivingTuesday, #fundraising, #charity and #GivingHappens help with your exposure. Use them!
- Twitter posts are limited to 140 characters. You may have to edit these posts for length depending on the name of your organization.
- Tag people and pages in your Facebook posts. Go ahead and tag Givelify if you use the above posts on Facebook.
- Include links and always use shortened URLs. Twitter has its own URL shortener (t.co), as does Google (goo.gl). You can use standalone tools like bit.ly as well.
- Unclear on URL shortening? Just copy and paste the following link to include in your posts that will take people directly to the Givelify app download page: http://ow.ly/xAeA4
Don’t Forget the Pictures
It’s a fact that social media posts with images get more likes, shares, and retweets than those without. When trying to get nonprofit donations, exposure is key. Here are a few images you can download and use to go along with these posts.
These images are optimized to meet the size standards for each social media site and were created in just a few minutes using a free online tool called Canva. Simply import your own image, pick a layout, insert your text, and publish; no design skills required.
Your nonprofit organization is probably already well-versed in popular social media sites like Facebook and Twitter. But have you considered adding Instagram and Pinterest to your social networking strategy? These visually-oriented sites offer a whole different set of ways to increase nonprofit donations. By learning the ins and outs of each platform, you can definitely find a method that works for your organization.
Examples for Twitter:
Examples for Facebook and Instagram:
A Few Image Sources
Finding images for your blog and social media posts can be tough. You must make sure not to use copyrighted photos.
Here are a few sources for free (or cheap) stock photos to use in your posts.
Need More Help?
Social media is more than just throwing messages out there. It is critical to develop a plan so you can see what’s working–and what’s not.
Here are a few resources we trust to help you develop a social media strategy and plan.
- HubSpot Social Media Marketing Library
- Spredfast Social Media Resource Library
- Marketo Social Marketing Resources
- Hootsuite Step-by-Step Guide to Creating a Social Media Strategy
Spread the Word Using Hashtags
Hashtags are common on Twitter, but they are even more useful on Instagram. Many users monitor specific hashtags in order to follow topics of interest to them. By searching for #nonprofits, for example, you are instantly connected with other people who are posting interesting information about the nonprofit world.
Your organization can take advantage of this. Adding relevant hashtags to each of your posts will help you reach a much larger audience. New people will discover your cause, and some may even go on to make nonprofit donations. Once you get the word out about what you’re doing on Instagram, the possibilities are endless.
Run a Photo Contest
Hashtag campaigns can be particularly useful at fundraising events. Have donors post to Instagram using your unique hashtag. With the right technology, you can project their images on a large screen at your event. Since Instagram users generally want people to see their photos, they will jump at the chance to be seen by your audience — and may even donate more money!
By turning your event into a fun contest for attendees, you can get people involved in a very real way, and also spread word about your organization and fundraising opportunities to outsiders. Instagram makes this process super simple, and best of all, it’s free!
Perfect Place to Find Female Donors
Who run the world? Girls. U.S. Census figures show that 80% of household discretionary spending is controlled by women. They aren’t only choosing to spend that money on material goods; nonprofits benefit from the spending of women, too. According to The NonProfit Times:
Women contribute to twice as many charities as men
Word of mouth is more prevalent among women than among men
Where can you go to find these impressive female donors? Focus on where they congregate online: Pinterest. In fact, well over half (68%) of Pinterest users are women.
More Spending, More Nonprofit Donations
One direct way to increase nonprofit donations is to get your cause in front of people who are ready and willing to give. Pinterest is a great place to make this happen; studies show that Pinterest referrals spend 70% more money than visitors from non-social channels.
Pinterest users are prepared to donate to causes they deem worthwhile; they just have to know they exist. By developing a Pinterest presence, you can tap into that market and build a devoted base of donors.
What are you waiting for? Instagram and Pinterest — and all the potential nonprofit donations they can bring in — are waiting.