People learn in different ways. Some understand information better when they read about it, while others retain more knowledge after hearing a verbal explanation. According to Pearson Prentice Hall, 65 percent of people are visual learners.

While many of your supporters will understand mobile giving from the second they read about it in your newsletter, others will benefit the most from visual aids. To make sure you cover all of your bases, show this brief video demonstrating how the Givelify app works.

Before you launch mobile giving, you can introduce Givelify to your supporters by embedding it on your charity’s website, sharing the link via Facebook and Twitter, including it in your email newsletter, and even projecting it onscreen during a fundraising event.

Share the video on your website and social media profiles, or include the direct link: https://www.youtube.com/watch?v=_VCbR3ZOBs0.